Сет Годин рассказывает анекдот о фокус-группах:

The story is told of a focus group for a new $100 electronic gadget. The response in the focus group was fabulous, people all talked about the features of the new device with excitement.

At the end of the session, the moderator said, "thanks for coming. As our gift to you, you can have your choice of the device or $25."

Everyone took the cash.